marketing major concentrations

Tech-savvy marketing majors with strong creative and writing skills can excel in this role. The best job for you as a marketing major will depend on your unique set of skills, values, personality traits, and interests, all of which you will convey to the hiring team during a job interview. Salary: According to Indeed, admissions representatives earn an average annual salary of $42,485.. They also acquire practical experience in the application of these concepts and methods, via half-semester mini-courses (e.g., new product development, advertising, and retailing). Marketing majors with a creative bent excel at visual communication and product design as well as conceptualizing slogans and themes for marketing campaigns. PayScale. … In particular, understanding how customer perceptions and preferences evolve – and how the firm can influence them – are fundamental determinants of an organization’s long-run success. Let's review the types of coursework, concentrations, and post-graduate options that distinguish an advertising major from a marketing major. Students who are well organized, systematic, and comfortable with quantitative thinking and fascinated by the media should give consideration to this field. Thus, we have aligned varying courses with areas for which a student might have a particular interest. Marketing Management Concentration. Brand managers oversee all aspects of marketing a product or service. They also refine the verbal and presentation skills needed to make effective sales pitches. A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. Social media managers orchestrate the presence and refine the image of their organizations on outlets like Facebook, LinkedIn, Pinterest, Twitter, and Instagram. The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. Marketing focuses on knowing and understanding the needs of the customer and delivering value to the customer. The Marketing major provides a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy. Market research analysts must prepare and deliver presentations to marketing managers highlighting their findings, much like the academic reports made by marketing majors. Organizational and event planning skills help marketing majors to coordinate promotional initiatives. Weddings, alumni gatherings, press conferences, professional conferences, training sessions, and promotional events all require a planner who can anticipate the needs and preferences of an audience. Specifically, marketing is concentrated on the advertising and promotion of a company to ensure success and sustainability. . May be applied to the concentration requirements only with the approval of the department undergraduate advisor. Make a Career Plan: Although your career path will likely have many twists and turns, creating a career plan can help you navigate the road ahead. Fundraisers tap the presentation and interpersonal skills of the marketing major to make pitches to groups of potential donors. Salary: According to PayScale, marketing assistants earn an average annual salary of $38,760.. Teamwork skills. Marketing majors have the knowledge of marketing research, advertising, and product development that is required for this role. MKTG courses cannot be used here. There are a great variety of jobs available to marketing graduates, including brand management, international marketing management, marketing consultant, sales management, advertising management, social media specialist, digital marketing management, customer relations management, sports marketing management, customer service specialist, market researcher/analyst, small … Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT … For example, a student interested in communicating value, and in particular a career in marketing communications, might consider selecting from the list of courses provided below. 3730 Walnut Street, Jon M. Huntsman Hall Room 768 Marketing Program Details. These can vary from year to year. We stay on top of industry trends, evolutions, and best practices to ensure you receive the most relevant education. 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